Thinking-Rich.com

If the idea of competition leaves you with a chill of fear, you need to step back and re-assess the product or service you’re offering. Even if you’re providing the most common widget in the world, no amount of competition can harm your business if you’re offering it in a manner no one else can.

I found that competition was supposed to be a menace and that a good manager circumvented his competitors by getting a monopoly through artificial means. The idea was that there were only a certain number of people who could buy and that it was necessary to get their trade ahead of someone else. … There are always enough people ready and anxious to buy, provided you supply what they want and at the proper price, and this applies to personal services as well as to goods. - Henry Ford

Supply what your market wants at the proper price. This doesn’t mean the cheapest price. In fact, you can charge much more than your competition for what appears to be the same service - if you offer a perceived added value. Find out what your competition is really selling for their price. Then do more.

• Do you offer a guarantee and They don’t?
• Do you offer a free ebook that explains how to get the most from the product or service and They don’t?
• Do you offer a discount on multiple orders and They don’t?
• Do you present yourself as a person your customer can relate to and They don’t?
• Do you offer any kind of customization and They don’t?

Here’s my favorite one … Are you making some sort of difference in the world that your target audience can relate to?

The best thing you can possibly offer an enlightened consumer is the proof you’re not doing business as usual. If you want wealth from your business, show how you having wealth can better the world/environment/kids/potbellied pigs/whatever. Show your gratitude by giving. And it doesn’t have to be money that you’re giving, especially if you’re just now building your fortune. Give your time, your ideas, donate some of your product/service to a worthy cause.

If you plan to become as wealthy as you deserve to be, it’s never too soon to start showing your gratitude. For what you’ve received and what you plan to receive.

Give more, get more. Jump into the flow and your competition will forever be staring at the dust in your trail.

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